About Thrive Family Dental
We’re different by design
It doesn’t matter how long it’s been since you’ve been to the dentist or what condition your health is in. We treat you with love, dignity, and respect.
The Thrive Family Dental Way
We’re in the business of changing minds about dentistry. That means kindness over judgment, education over pressure, and comfort over everything. Our dental studio was designed to feel like a breath of fresh air for those who suffer from dental anxiety.
You matter.
Excellence matters.
Stress-free dental care doesn’t happen by accident. Your experience is built on expertise, precision, and a commitment to getting every detail right. With advanced technology, skilled hands, and a team that never cuts corners, we make every visit worth your time.
#1
Voted a favorite
Wilmington dentist.
1000s
Smiles transformed with award-winning care.
300+
Training hours completed by our Rehabilitative Facility Dog.
Dr. Ben Friberg
Dentists & Owner
Dr. Ben Friberg didn’t take the traditional path to dentistry. Before becoming a dentist, he led a construction company, where he learned how to earn trust, communicate clearly, and build something that lasts. That same mindset guides everything he does at our practice. He believes great dentistry starts with strong relationships. His calm, respectful approach helps patients feel at ease, confident, and fully in control.
“If you suffer from dental anxiety, I want you to know a better experience is possible. My greatest joy is helping patients who are terrified of being in the dental chair become people who laugh through their appointments. That kind of change is powerful.”
— Dr. Ben Friberg
Meet Our Amazing Staff
Our people make us who we are! We’re the kind of team that knows your name and makes you feel like not only is your oral health taken seriously, but you as a patient are taken seriously.
Smiles transformed with award-winning care.
Tracy
Hygienist
Debra
Hygienist
Madison
Patient Concierge
Caleigh
Clinical Support Director
Amaris
Dental Assistant
Ashley
Treatment Plan Coordinator
MEADOW
Rehabilitative Facility Dog
A day in the life of MEADOW
MEADOW is our on-site Rehabilitative Facility Dog, trained in deep-pressure therapy to help ease anxiety. See how she works to make your visit more relaxing.
“I would recommend Dr. Friberg to anybody looking for a dentist... he brings an energy and a passion to his profession, and it just comes through.”
— Peter Coach
“I’m 68 so I’ve gone to a few dentists over the years. By far, Dr. Friberg is the best I’ve ever gone to.”
— Sherry Pridgen
“This is a practice you should take a chance on. It was really the beginning of me taking control of my dental hygiene.”
— Jolie
“From the moment I went into the office, I felt heard, I felt seen, and I did not feel judged.”
— Erika
“If anything happens to your teeth, or if you just want to fix something small or cosmetic, come here—you won’t find anything else like it.”
— Khamari
“Without teeth, I was really aware of being across the table from someone. I got bottom teeth from Dr. Friberg, and I’m not worried about that anymore.”
— Thomas
We care about our community
Great care goes beyond the chair
Thrive Family Dental was always designed to be a member of the community and not just another dental practice. From day one, we’ve focused on showing up for people, inside and outside the office.
Every new patient helps us donate training equipment to the paws4people puppy development center. We also provide no-cost dental care through the Dental Lifeline Network and stay involved in local efforts that support health, well-being, and access to care.
Your smile deserves a spot on our calendar. We can’t wait to see you.
Call (910) 240-4797
Feel at Home
Visit Our Studio
Do you suffer from dental anxiety? Your smile is safe here. Thrive Family Dental is a calm space with kind people. No rush and no pressure. Enjoy complimentary comfort add-ons proven to reduce fear and put you at ease.
8115 Market St.
Suite 204
Wilmington, NC 28411
Get Directions
Monday–Thursday: 8am–4pm
Friday: By Appointment
