New Patient Information
What to expect from Thrive Family Dental
Welcome to our state-of-the-art studio, designed for comfort. We can’t wait to introduce you to the future of anxiety-free dental care.
The care your smile has been missing
Your first visit to Thrive Family Dental is coming up! Get excited. Most dental visits are built around routines. Ours is built around you. From the moment you walk in, everything is designed to help you feel safe, relaxed, and truly cared for.
Your Experience
01
Feel Welcomed
Check in with a warm greeting and overview of any forms. We’ll show you around, introduce you to team members, and explain the “why” behind what we do.
01
Feel Welcomed
Check in with a warm greeting and overview of any forms. We’ll show you around, introduce you to team members, and explain the “why” behind what we do.
02
Get Comfy
Before your appointment begins, you’ll receive a personalized comfort menu. Choose whatever helps you feel at ease. We’re here to support you however you need.
02
Get Comfy
03
Plan Your Care
We’ll walk you through what to expect — x-rays, cleaning, and a conversation with Dr. Friberg about your goals, diagnosis, and treatment options.
03
Plan Your Care
We’ll walk you through what to expect — x-rays, cleaning, and a conversation with Dr. Friberg about your goals, diagnosis, and treatment options.
To the ones avoiding the dentist
If you’ve been putting off your oral health, we get it. Dental visits can feel overwhelming, especially if you’ve had a bad experience. Whether it’s been 6 months or 50 years since you’ve last been in a dental office, we’re happy to see you in our judgment-free space.
Built for the anxious
Dental anxiety looks different for everyone. We’ve built an experience that meets you where you are and helps you feel more in control.
Choose your amenities
From noise-canceling headphones and lavender eye masks to blankets, drinks, and deep pressure therapy from MEADOW, our Rehabilitative Facility Dog.
Your visit makes a difference
We’re proud to be part of this community. Every visit helps us give back through local partnerships, volunteer work, and care for those who need it most.
Meet your new best friend
MEADOW is our on-site Rehabilitative Facility Dog, trained in deep-pressure therapy to help ease anxiety and make your visit more relaxing.
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Loves a good head pat - Loves snuggles
- Loves a tennis ball
- Loves meeting new people
Hover or click MEADOW’s picture for a surprise!
“I would recommend Dr. Friberg to anybody looking for a dentist... he brings an energy and a passion to his profession, and it just comes through.”
— Peter Coach
“I’m 68 so I’ve gone to a few dentists over the years. By far, Dr. Friberg is the best I’ve ever gone to.”
— Sherry Pridgen
“This is a practice you should take a chance on. It was really the beginning of me taking control of my dental hygiene.”
— Jolie
“From the moment I went into the office, I felt heard, I felt seen, and I did not feel judged.”
— Erika
“If anything happens to your teeth, or if you just want to fix something small or cosmetic, come here—you won’t find anything else like it.”
— Khamari
“Without teeth, I was really aware of being across the table from someone. I got bottom teeth from Dr. Friberg, and I’m not worried about that anymore.”
— Thomas
Paying for your visit
No insurance? Start with our $169 new patient special, which includes a cleaning, exam, and x-rays. If you need a deep cleaning, part of that fee is credited toward treatment.
Want ongoing care without the hassle of insurance? Our in-house membership plan includes preventive visits and a discount on other treatments starting at $45/month. We offer plans for adults, kids, and patients in periodontal maintenance.
Have insurance? We’re not in-network with any dental plans, but we work with most major PPOs and will file claims on your behalf.
Answers to your questions
How soon can I book an appointment?
We do our best to offer availability within a week — sometimes even sooner. Just reach out, and we’ll find a time that works for you.
Do I need dental insurance to be seen?
No. We welcome all patients, with or without insurance. If you don’t have coverage, ask about our $169 new patient special or in-house membership plans.
Will I get a cleaning at my first visit?
Yes — as long as you’re due for a routine cleaning and don’t need gum treatment, we’ll take care of it during your first appointment.
What if I’m nervous or embarrassed?
Totally normal — and nothing to be ashamed of. We’ve built this place for people just like you, and we’ll meet you with kindness, not judgment.
Will I get to see MEADOW?
You probably will! MEADOW, our Rehabilitative Facility Dog, is part of our team and often spends time in the clinic helping patients feel calm and supported. Thrive Family Dental is the only general dental office in the state with a certified working dog — just let us know if you’d like MEADOW by your side during your visit.
How long does the first visit take?
Most new patient visits take about 60–90 minutes. You’ll get a thorough exam, x-rays, time with Dr. Friberg, and usually a cleaning.
What should I bring to my appointment?
Just your ID, insurance info (if you have it), and any questions you’d like to ask. We’ll take care of the rest.
Your smile deserves a spot on our calendar. We can’t wait to see you.
Call (910) 240-4797
Feel at Home
Visit Our Studio
Do you suffer from dental anxiety? Your smile is safe here. Thrive Family Dental is a calm space with kind people. No rush and no pressure. Enjoy complimentary comfort add-ons proven to reduce fear and put you at ease.
8115 Market St.
Suite 204
Wilmington, NC 28411
Get Directions
Monday–Thursday: 8am–4pm
Friday: By Appointment
